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Meet The Inventors: Tangela Walker-Craft On How To Go From Idea To Store Shelf

I breastfed my daughter for two years. Due to my own breastfeeding needs, I eventually invented and patented the best multipurpose breastfeeding and travel product that a mom or caregiver could ever have — The GoPillow! I had the initial idea for the GoPillow because my daughter was born with a head full of hair. Each time I would breastfeed her, the back of her neck along her hairline would perspire. My arm would be damp with perspiration when I cradled her. I decided that I needed an arm cover of some kind for breastfeeding and cradling my baby.


The GoPillow was initially sold on a website. It did not take long for me to recognize that without a more established distributor the GoPillow would remain mostly un-discovered I called on my knowledge and expertise as a consumer, mother, and effective communicator. I searched the Internet for the right company to partner with. There was interest from a few companies, that ended in rejection. After scouring the World-Wide-Web, I finally found a company whose mission statement sounded like a good fit for my invention. I reached out by email. A representative from the company contacted me by phone. We corresponded for several months. Eventually we worked out the terms of the licensing agreement between Kushies Baby and my company, Simply Necessary, Incorporated. Kushies Baby became the exclusive distributor of my GoPillow. It is now sold around the world as the Kushies GoPillow. The Kushies GoPillow can be purchased from Amazon, buybuyBABY, BED BATH & Beyond, Walmart, and various stores and websites throughout the U.S. and Canada.

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